Kiama does not have a Telstra permanent point of presence and as part of Telstra’s retail strategy, TRF was tasked to develop a Telstra Pop-up Store Concept. The first one of these concepts was established in Kiama in 2011. All elements of the store are fully reusable and transportable and will be re-deployed upon the close of this temporary Telstra operation. The store is fully transactional and stocks and sells the full Telstra range of products.